1. Book the free calls — really.

If a coach offers a free connection or discovery call, use it.
This is your space to ask questions, feel the energy, and sense if this person is a good fit for you.

As a coach myself, I never think badly if someone decides not to continue. In fact, I’m genuinely happy when people find the right support for them — even if that’s not me.

So please, try several coaches. These calls exist for you, as much as it is for them.

2. Look for transparency.

One of the biggest green flags for me is transparency — especially about the process and pricing.

I personally never book with anyone who doesn’t list their prices publicly.
Why should you have to email someone just to find out if their services are within your budget?

When prices are hidden, it raises questions:

• Do they change depending on who asks?

• Is it a test of how “serious” you sound in your email?

• Why make it harder for people — especially neurodivergent people — to access clarity?

As someone with AuDHD, I deeply value transparency and structure.
If a coach makes you work just to get basic information, that’s already data about how they’ll hold space.

3. Ask questions — even about money.

It’s okay to ask for a discount.
It’s also okay for a coach to say no.

The point is: this is a relationship of communication, not a transaction to tiptoe around.
Coaching is a human service. We both get to speak honestly about what’s possible and what’s not.

4. Notice openness and non-judgment.

Integrity also looks like openness — the ability to meet you where you are, without judgment.

You might be in an ‘unconventional’ relationship, hold different beliefs, or navigate life differently.

A coach doesn’t need to share your values, but they should be able to hold space for yours.
That’s what ethical coaching means: curiosity without bias.